Innovative Storage Solutions Drive Growth in the U.S. Coolers Market
Coolers and Storage Market Overview – United States
Coolers and storage are portable insulated containers designed to preserve the safety and freshness of food and beverages. They are primarily used on expeditions where it is essential to store these items for extended periods.
Coolers are manufactured using durable materials such as plastic or metal and feature thick insulation to maintain the internal temperature.
The primary product categories included in this data are hard coolers, which are rigid and durable with thick insulation for extended cooling needs; soft coolers, which are lightweight and flexible, suitable for shorter trips; and marine coolers, designed specifically for marine environments with solar-powered cooling systems and smart connectivity.
Market Size and Forecast
In 2023, the US Cooler and Storage Market was valued at $253.65 million.
The US cooler and storage Market is expected to grow and reach $329.32 million by 2030.
The US market will be growing at an approximate CAGR of 3.8% during the forecasted period 2023-2030.
The US cooler and storage market holds approximately 82% share of the North American market.
The increasing preference of travelers for outdoor recreational activities such as off-roading and hiking is a significant factor propelling the US market’s growth.
Conversely, unfavorable weather conditions, such as extreme cold or rainy seasons, reduce recreational activities, impacting cooler and storage usage.
In 2022, Pelican Products launched the Pelican 8QT Personal Cooler with a lunchbox cooler that delivers all-day cold retention to keep food or drinks cold for a day on the
job, range, or trail. This cooler features a unique lunchbox design that ensures food, and drinks stay cold for extended periods. Additionally, the lid includes a dry storage compartment, perfect for safeguarding essentials such as keys, phones, or wallets. In contrast, the top of the lid is equipped with
integrated cup holders for added convenience.
In 2023, Yeti launched the M20 Backpack cooler with its patented magnet tech in version 2.0 of YETI’s MagShield access. The backpack aims to solve the keep-open problem with its snap-to-open and snap-to-close functionality. It is also more forgiving to compression and a little softer on the back for more accessible carriage. It offers an abrasion-resistant shell, “ColdCell” insulation, and a leakproof interior in its list of features.
In 2022, Magellan Outdoors launched the Pro Explore Icebox 45-QT, noted for its affordability and practical design. It featured innovative Latches that made the ice storage easy to open and could retain ice for over three days. It also offered a removable lid and a built-in steel bottle opener and proved versatile and ideal for most situations, such as tailgating, picnicking, barbecues and car camping.
In 2023, Igloo introduced the Ecocool Playmate, an eco-friendly version of its classic Playmate hard cooler made from post-consumer recycled plastic. EcoCool is made from post-consumer recycled resin, known as PCR, primarily discarded plastic yogurt cups and milk jugs that would otherwise end up in landfills. It also has a molded-in handle for one-handed carrying capability and a push-button lid for easy access.
US Coolers and Storage Market User-Based Statistics
As per a report of 2022, the largest segment by use cases in the US coolers and storage market was Dry Camping at 39%, followed by Off-Road/ RV Camping (22%), Backpacking (21%), Tailgating and Events (10%), and Others (8%).
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Data Sources: Grand View Research, Imarc Group, Polaris Market Research, and others.
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