Skincare Market – United States

13-04-2022
By Innovius Research
Market Report

Skincare Market – United States

Introduction

Skincare refers to cosmetic items meant to care for and protect the skin. These include creams and lotions for the face, hands, and feet, as well as sunscreen. The items are not intended to be decorative. Skincare items having a health focus, such as acne treatments, are not permitted.

Skincare Market Size and Potential Growth

In 2020, the Skincare Market in the United States was valued at $17.5 billion. The United States Skincare market is expected to grow and reach $22.35 billion by 2025.

Skincare Market 1 - Innovius Research — **U.S. Skincare Market Size During 2020-2025 ($Billion)**

During the forecasted period 2020-2025, the United States Skincare market will be growing approximately at a CAGR of 5.01%.

The increasing female population and their rising concern for their skin are boosting the growth of the skincare market in the United States.

Market Segmentation

Top Players

Skincare Market Key Players - Innovius Research

Emerging Trends

In 2021, the United States generated the most revenue in the skincare segment worth $18.70 Billion.

The skincare sales in the U.S. in 2020 were highest for facial cleansers. In that year, the facial cleansers segment generated sales of $1.59 Billion.

American cosmetics brand Kiehl’s has reformulated their Ultra Facial Cream to remove parabens and experienced a sales bump of $5 million.

Skincare brand Proven feeds consumer data into its AI platform which contains information on more than 100,000 products, 8M+ testimonials, 4,000+ scientific publications, etc. to provide the most effective ingredients for users.

Skincare Market 3 - Innovius Research — **Share of the United States Skin Care Market, By Products In 2021 (%)**

Market Drivers and Opportunities

Increasing awareness regarding personal grooming among all age groups drives the skincare market in U.S. §Increasing demands for environmentally friendly and vegan products continue to drive the U.S. skincare market.

Technological advancement will act as a driver in the skincare industry.

The skincare category held the largest share in the U.S. beauty and personal care products market in 2019.

The market for at-home beauty devices is growing progressively due to the increasing availability of home-use solutions and dermatologically advanced technologies.