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Generative AI Market – Global Statistics


Generative AI Market Stats Innovius Research
  • 7-07-2023
  • By Archan Dey
  • Artificial Intelligence

Generative AI Market – Global Statistics

In our previous article on the Generative AI Market – Global, we delved into the exciting world of generative artificial intelligence, exploring its market size, potential growth, top companies, applications, and tools, as well as market dynamics and segmentation.

Building upon that comprehensive foundation, we now shift our focus to the Generative AI Market – Global Statistics.

In this article, we will dive deeper into the numbers, unveiling key statistical insights and trends that shed light on the current state and future prospects of the generative AI market on a global scale.

Primary Focus of Generative AI Initiatives

In a recent survey conducted by Gartner, it was noticed that according to various executives, the primary use of Generative AI was mainly for Customer Experience/ Retention (38%), followed by Revenue Growth (26%), and Cost Optimization.

Generative AI Market Statistics-1- Innovius Research
Reasons For the Use of Generative AI – Survey Poll (%)
Synthetically Generation of Outbound Marketing Messages

According to Gartner, it is expected that by 2025 around 30% of outbound marketing messages from large companies will be synthetically generated through Generative AI.

In 2022, the synthetically generation of such messages was ~2%.

Generative AI Market Statistics-2- Innovius Research
Synthetically Generation of Outbound Marketing Messages (%)
Generative AI Adoption in Industries

In a recent survey in 2022, conducted among professionals in the US, it was noticed that around 37% of the marketing and advertising industry adopted to use generative AI.

This was followed by industries – Technology (~35%), Consulting (~30%), and others.

Generative AI Market Statistics-3- Innovius Research
Rate of Generative AI Adoption in Industries in the US (%)
Generative AI Adoption in the Workplace By Generation

During a survey conducted in 2022, among professionals, it was noticed that around 29% of the respondents belonged to Gen Z, those who have been using generative AI.

While Gen X (28%) and Millennials (27%) used generative AI in the workplace.

Generative AI Market Statistics-4- Innovius Research
Rate of Generative AI Adoption in the US Workplace, By Generation (%)

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Data Sources: Gartner, eweek, TechTarget, and other sources.

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