Saudi Arabia Kids e-Commerce Market
Overview
It is noticed that Kid’s market in Saudi Arabia is dominated by three segments. Hence the total kid’s e-commerce market size and growth percentage can be calculated.
In 2021 the overall kid’s e-commerce market size is $1494.4 million and in 2025 it is expected to increase to $1794.7 million with a CAGR of 4.68% during 2021-2025.
Market Segmentation Of Kid’s E-commerce Market In KSA
Kid’s E-commerce Market Share In KSA By Segments (%)
Kid’s E-commerce Toys, Hobbies & DIY Market In KSA Overview
In 2021, the revenue in the Toys, Hobbies & DIY segment is valued at $724 million
Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 4.40%, resulting in a projected market volume of $860 million by 2025.
Kid’s E-commerce Fashion Market In KSA Overview
The total current population of Saudi Arabia is 35.2 million. Out of which the percentage of kids (aged 0-14) is 32.4%. The total revenue in the fashion segment in Saudi Arabia is $2285 million in 2021.
Hence the revenue for kid’s apparel is $740.3 million for the year 2021. It will increase to $895.5 million by 2025 assuming the kid’s percentage will remain the same and also the CAGR is 4.87%.
Kid’s E-Book Market In KSA Overview
The percentage of kids in Saudi Arabia is 32.4%. Hence, the revenue for the kid’s e-book segment market is $30.1million in 2021. It will increase to $39.2 million in 2025 assuming the kid’s percentage will remain the same and also the CAGR is 6.77%.
User penetration will be 9.5% in 2021 and is expected to hit 9.6% by 2025.
The average revenue per user (ARPU) is expected to amount to $27.81.
Market Outlooks- Impact Of Covid-19
Sales of baby and child-specific products are now expected to grow by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is in line with the expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Baby wipes were the big winner from the COVID-19 situation of all the categories within the baby and child-specific products. Sales of baby wipes are slated to increase robustly over the course of 2020 as many people see baby wipes as very useful items at a time of enhanced focus on personal hygiene.
Early in the pandemic, shoppers were focused on buying masks, toys to keep little ones entertained at home, and stocking up on groceries. Currently, shoppers are focused on home and garden improvements. Business and Industrial and Toys and Games are still seeing growth, but not as significant as it was during the pandemic.
The popularity of dermo-cosmetics has continued to rise as a result of the increased health awareness of parents and the recommendations of pediatricians and retail pharmacists.
Data Sources: Statista, World Population Review, IRP Intelligence Commerce, Euromonitor International
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