U.S. Functional/Healthy Beverages Market
U.S. Functional/Healthy Beverages Market – Introduction
Functional beverages are liquids that keep the body hydrated while still providing a nutritional balance. These are fortified drinks that help people of all ages escape health issues. Customers’ first option for grab-and-go snacks is a functional drink, which has major health-related benefits such as boosting the immune system, enhancing mental capability, controlling cholesterol, improving bone health, improving heart health, and other benefits associated with vision and eye safety.
U.S. Functional/Healthy Beverages Market Size And Potential Growth
In 2020, the U.S. Functional/Healthy Beverages Market was valued at $41.66 billion. The U.S. Functional/Healthy Beverages Market is expected to grow and reach $52 billion by 2025.
During the forecasted period 2020-2025, the U.S. Functional/Healthy Beverages Market will be growing approximately at a CAGR of 4.5%.
Segmentation
U.S. Functional/Healthy Beverages Market Insights
In 2019, 7-Eleven had introduced a new sugar-free energy drink with L-Theanine, called Triton. The drink contains caffeine and the amino acid L-theanine, both sourced from green tea leaves.
In 2019, GacLife launched a line of 7 daily health beverages that aid in sleep, skin health, energy, relaxation, and detoxification.
In September 2019, Celsius Holdings, the maker of fitness drink Celsius announced the acquisition of Func Food Group, a Finland-based functional food and beverage company for $24.6 million.
In October 2019, Drink Nutrient, a functional beverage company launched a new line of beverages that are capable of providing 13 essential vitamins in a single-serve and easy-to-drink pack.
While energy drinks may make up the largest share of the U.S. functional beverage market, they’re at the number five position among category growth drivers. According to Euromonitor data, the functional beverage segments forecast to have the highest CAGR between 2018 and 2022 are as follows”
Data Sources: mordorintelligence.com, statista.com
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